When you start thinking of doing start-up or business through online medium, the first thing that you think about tour own website i.e web address. You search suitable domain name of your business. Before you doing this, you should considered some points following below:
- What things and keyword target your audience?
- What you intend to ask or sell to them?
- Is your business purpose catch audience attention or not?
- What will make your business idea unique or effective and different from other?
After making website, you start thinking that how you promote your website digitally and ranking your post on search engine 1st page. So, other part you should about to know it SEO (Search Engine Optimization)
SEO is all about optimizing a website for search engine like Google, Bing, Yahoo, etc. You should grow your audience and visitors on your website only with the help of SEO. SEO is the best example of search engine marketing which is also known as SEO copyrighting, because most of business and services are used to grow the site with the content of other site.
How Search Engine usually works?
Crawling: When you complete your website with pages and post and make your website live on the search engine then your web pages linked to a websites. This process is known as crawling and performed by software called crawler or a spider.
Indexing: After completing the website, web pages need to addressed their storage into database from later it can be retrieved. Actually, it is a process of creating index and identifying the words that describe the page with particular keywords.
Processing: When any search request comes for your keywords, the search engine works and compare the search result in the search request with the indexed page in database.
Retrieving Results: It is the last step in search engine, where keywords has retrieving the best matched result and rank the most favorable domain address.
Search engine always change their relevancy algorithm many time in a month. So, you always see that your rank is changing due to an algorithm shift. Many Brands and Business know that they require SEO process for their online properties. It means to say that, all brands and business want more revenue by digital method or by physical. But, today digital process is more effective because we live in digital world. SEO will surely improve your website by search engine or by Social Media.